In an increasingly frenzied society, people are looking for ways to connect in a more personal and meaningful way. Scrabble brings friends and family together to experience the joy of togetherness, the agony of the letter X, and the sheer fun of playing a game where every word is a winner. Having the opportunity to work on one of Americas icon classic games was beyond stellar. In collaboration with Daysix Creative, Redorchestra, Sterling Brands and focus groups the end result was a big hit in the Scrabble community.